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Illustration of a smiling woman using a modern ATM with friendly interface icons like a heart, shield, and dollar coins, representing how improved UX builds trust and loyalty in banking technology.
Illustration of a smiling woman using a modern ATM with friendly interface icons like a heart, shield, and dollar coins, representing how improved UX builds trust and loyalty in banking technology.
Illustration of a smiling woman using a modern ATM with friendly interface icons like a heart, shield, and dollar coins, representing how improved UX builds trust and loyalty in banking technology.

In today’s financial industry, user experience (UX) has become the key differentiator beyond price or product offerings. At the heart of this shift are ATMs, where customer expectations have significantly evolved. Modern users demand digital, intuitive, and secure interactions – and these experiences directly influence customer loyalty.

Niklas Damhofer

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